Direct answer: confirm ownership, clearance, priority filings, contracts and access controls, monitoring, evidence, and the right enforcement route. Use this guide to build a China IP inventory, secure and document the relevant rights, manage suppliers and people, preserve evidence, and route an infringement to the appropriate platform, administrative, civil, customs, criminal, or contractual response. Current Chinese legal texts and official guidance control. This is orientation, not legal advice.
Related: Trademark first-to-file · Squatting · Opposition · NNN vs NDA · OEM & customs · Dispute resolution · Contracts / tooling.
Direct answer
Answer six questions in order. Do not start with “file a trademark” or “send a cease-and-desist.”
- What asset or business event is involved? Brand, invention/design, copyright/software, trade secret, domain/handle, or contract right — plus the event (launch, disclosure, manufacture, exit, listing, shipment, deal).
- Who owns it, and what documents prove title? Employee, agency, freelancer, supplier, joint developer or licensor can break the chain.
- What must be cleared or filed before disclosure, manufacture, launch or sale? English and Chinese marks; patent/design/utility-model/trade-secret mix; confidentiality review where relevant.
- What contracts and access controls protect it? NNN, tooling, drawings, employment IP, licence scope, repository permissions.
- What monitoring and evidence exist if something goes wrong? Use records, samples, logs, product mapping — not screenshots alone.
- Which enforcement route is proportionate? Platform, administrative, civil, customs, criminal or contract — after the right and evidence package is ready.
The spine remains Map → File → Watch → Enforce. This page turns that lifecycle into work products: inventory, ownership gate, filing calendar, control pack, evidence plan and route brief.
Orientation and screening only — not legal advice, not a filing service, and not a prediction of registration, invalidation, takedown or damages. Chinese official texts control. English translations of statutes are convenience references unless an official Chinese text is cited.
Current lawFuture 2027CNIPAAUCLCustomsTranslation
- Classify asset type and business event before filing or enforcement.
- Trademark
- EN + CN marks
- Patent / design
- Ownership must precede filing and enforcement.
- Employee
- Duty / resources?
- Service-invention /
At-a-glance: business-event table
| Situation | First question | Core module | First output |
|---|---|---|---|
| Brand launch | Can we use/file this name and Chinese version? | Five-gate trademark room | Clearance + filing + watch brief |
| Product / technology launch | Who owns it and what must happen before disclosure? | Pre-disclosure filing gate | Rights architecture + filing calendar |
| China manufacturing | What will the supplier see and control? | Manufacturing IP pack | NNN / tooling / drawing / access checklist |
| Software / content campaign | Who created each asset and under what licence? | Digital diligence | Chain-of-title + OSS record |
| Employee / contractor exit | What confidential material and devices are at risk? | Trade-secret test | Access / evidence / preservation pack |
| Marketplace counterfeit | Stop, identify or preserve first? | Enforcement desk | Evidence + platform / escalation plan |
| Export counterfeit | Is customs recordal/readiness relevant? | Customs workflow | Rights + shipment-intelligence checklist |
| Licence / M&A | What rights and restrictions actually transfer? | Diligence map | Rights schedule + gaps / encumbrances |
Scope / legal framework and change ledger
- Cite Chinese official text. CNIPA English Patent Law page is “Translation for Reference Only.”.
- Statutes, CNIPA, SAMR, Customs, SPC and translation policy.
- Trademark Law · Patent Law · Copyright Law · Anti-Unfair Competition Law · Customs IPR rules
- CNIPA / SAMR / GACC
- Filing, examination, recordal, admin practice
- Adoption versus effective dates for Trademark Law, AUCL, Patent translation policy and Customs recordal.
- 15 Oct 2025
- AUCL revision IN FORCE
- Trade secrets + Art. 39
NPC / CNIPA · Trademark Law of the PRC (2026 revision). Adopted 26 June 2026; Presidential Order: effective 1 January 2027. Status on 13 August 2026: enacted, not yet effective. Use the currently operative trademark regime for live filing and procedure. Flag portfolio actions that the transition may later affect. Last checked 13 August 2026.
NPC · Anti-Unfair Competition Law (2025 revision). In force since 15 October 2025. Trade secrets are non-public technical or business information with commercial value for which corresponding confidentiality measures have been taken. Article 39 provides civil evidentiary burden-shifting after specified initial showings. Last checked 13 August 2026.
CNIPA · Patent Law of the PRC. English page marked “Translation for Reference Only.” Cite the current Chinese text for rights, examination and confidentiality-review issues. Invention, utility model and design are different rights. Last checked 13 August 2026.
GACC · IPR Customs Protection Recordal online service. Current operational service. Official service guide states a 30-working-day statutory/committed processing period from receipt of a complete application file. Recordal does not create a right you do not have. Last checked 13 August 2026.
Practical workflow
Brand launch and trademark control room
China is a first-to-file jurisdiction in practice. File English and distinctive Chinese-character versions, map classes/subclasses, and watch publications. Prior use can matter in limited scenarios; foreign fame alone is not a plan. Opposition, invalidation and non-use cancellation are ordinary tools — not last resorts.
- Five gates. Current law governs 2026 procedure. The 2027 revision is labelled future-effective only.
- Clearance, filing, use, conflict remedies and enforcement.
- 1. Clearance
- EN + Chinese name
- Similar marks
- Statutory/practical stages, not “it takes X months.” Missed opposition windows are usually irreversible.
- Seven-stage calendar from brand choice through renewal. Not a processing-time promise.
- 1. Brand
- EN + CN name
- Owner entity
Deep dives: registration · squatting — fight, buy back, or rebrand · how to oppose · squat checklist.
Product / technology filing and pre-disclosure gate
Decide ownership, the right mix, disclosure timing and the filing route before supplier quotes, investor rooms or trade shows. Foreign applicants typically use Paris Convention or PCT national phase. China confidentiality review can apply to inventions completed in China before a foreign filing.
- Pre-disclosure protocol. A granted patent is not freedom to operate against third-party China rights.
- Sequence before supplier quotes, trade shows or launches.
- 1. Owner
- Creator / entity
- group company
- Comparison of three China patent types plus FTO caveat.
- Invention patent
- Substantive examination
- Broader technical claims
Copyright, software, digital assets and AI/data
Copyright arises automatically. Voluntary recordal can help enforcement and some platform or customs packs. Software, manuals, marketing, product photos and UI need a written chain of title — especially when agencies or freelancers create them.
- Chain of title for code, open source, content, data/AI and platform accounts.
- Source code
- Creator · repo
- employer status
Trade-secret defensibility and people controls
The current Anti-Unfair Competition Law (in force 15 October 2025) protects trade secrets if the information is non-public, has commercial value, and corresponding confidentiality measures were taken. Claims often sit next to employment disputes when staff leave — coordinate with the employment desk.
- Seven control layers and example evidence. AUCL effective 15 October 2025.
- Identify
- Register · classify · owner
- business value
Manufacturing: NNN, OEM/ODM, tooling and supplier exit
What the factory sees is often more valuable than the statute you plan to cite later. Ownership of improvements, moulds, drawings and subcontracting must be in writing before production.
- NNN, tooling, drawings, improvements, overruns, subcontracting, customs and supplier exit.
- NNN / confidentiality
- Purpose · affiliates ·
- subs · remedies
Enforcement route-selection desk
Choose among platform notices, administrative complaints, civil litigation in IP courts, customs recordal/seizures, contractual claims, negotiated solutions — and, for serious qualifying counterfeiting, public-security engagement. Evidence preservation and notarized purchases of infringing samples are routine first moves.
Sending a cease-and-desist without a China rights and evidence package can educate counterfeiters and waste leverage. Preserve and identify first.
- Preserve and identify before takedown or cease-and-desist.
- 1. Confirm China right, owner and current status
- 2. Preserve lawful evidence before contacting the target
- 3. Identify target, channel, geography, upstream / downstream
- Platform, administrative, civil, customs, criminal, contract and negotiated paths.
- Route
- Best suited to
- Strength
- Not a win-probability calculator. Screenshots-only packages are Red on the evidence pillar.
- Red amber green indicators for right, evidence, target and objective. Not a numeric legal score.
- 1. Right
- GREEN: current China
- registration or defensible
Customs / export-protection workflow
Treat Customs as an operational workflow: China-protected right, complete recordal file, then shipment intelligence. It is not a substitute for factory investigation or platform work.
- Recordal readiness, 30 working-day committed period, shipment intelligence.
- 1. China right
- TM / patent / ©
- correct owner
Licensing, technology transfer and M&A diligence
| Schedule item | What to capture | Typical gap |
|---|---|---|
| Registered rights | Owner, number, class/claims, status, term, China vs home filings | Wrong group-company owner; lapsed renewal |
| Pending filings | Priority, disclosure history, confidentiality review | Public launch before filing |
| Licences in/out | Exclusive, territory, sublicense, recordal, royalties | Unrecorded exclusive licence |
| Employees / contractors | Assignment, service-invention, freelance writing | Agency content without assignment |
| Suppliers | NNN, tooling, improvements, subcontracting | Silent improvement ownership |
| Disputes / watches | Oppositions, invalidations, platform cases, customs hits | Undisclosed squat or raid |
| Data / software / AI | OSS, datasets, model terms, PIPL overlap | Unmapped copyleft or personal data |
Output: rights schedule + encumbrances brief + filing/recordal punch-list. Do not treat a share purchase as automatic IP transfer without the assignment/recordal path.
Common mistakes
| Mistake | Why it fails | Use this tool |
|---|---|---|
| “We registered the mark abroad, so China is covered.” | Rights are territorial; China needs its own analysis and usually its own filing. | Brand clearance + filing screen |
| “We filed a patent, so we can manufacture freely.” | Ownership ≠ freedom to operate against third-party rights. | FTO flag + competitor-rights screen |
| “The supplier signed an NDA, so tooling/drawings are protected.” | Ownership, access, subcontracting, improvements and exit are separate controls. | Manufacturing IP pack |
| “A screenshot is enough to enforce.” | Quality, preservation, target identity, rights and product mapping matter. | Four-pillar readiness |
| “Send a cease-and-desist immediately.” | Early notice can destroy evidence or alert upstream targets. | Preserve / identify / route tree |
| “The 2026 Trademark Law already governs filings.” | Enacted 26 Jun 2026; scheduled commencement 1 Jan 2027. | Current / future status card |
Action checklist
Pre-launch IP
- [ ] Inventory China-relevant brands, products, designs, code, content and confidential know-how.
- [ ] Confirm legal owner and chain-of-title documents for each material asset.
- [ ] Clear English and Chinese brand names and map goods/services before launch.
- [ ] Assess patent / design / utility-model / trade-secret mix before public or supplier disclosure.
- [ ] Identify priority / PCT / Paris / direct filing and China confidentiality-review issues where relevant.
- [ ] Put supplier, tooling, drawing, access and improvement ownership controls in writing.
- [ ] Retain use, creation, ownership and filing evidence in a controlled record.
- [ ] Assign internal owners for renewals, watches and change-ledger review (including 1 Jan 2027).
Infringement response
- [ ] Confirm the right, owner and current status.
- [ ] Preserve lawful evidence before contacting the target.
- [ ] Identify target, channel, geography and upstream/downstream relationships.
- [ ] Define the commercial objective: stop, identify, preserve, recover, negotiate or deter.
- [ ] Compare platform, administrative, civil, customs, criminal and contract routes.
- [ ] Avoid unlawful self-help or evidence destruction.
- [ ] Prepare a counsel handoff: rights, evidence, target, urgency and desired outcome.
City guides
IP courts and administrative practice vary by city. Hubs currently covered:
- Beijing
- Shanghai
- Shenzhen
- Guangzhou
- Hangzhou
- Chengdu
- Chongqing
- Dongguan
- Hefei
- Jinan
- Nanjing
- Qingdao
- Suzhou
- Tianjin
- Wuhan
- Xiamen
- All city legal guides
Directory filters that help on this page: trademarks · patents / designs · copyright / software · trade secrets · customs · platform enforcement · manufacturing/OEM · language and city. Intellectual property lawyers.
