Trademarks Lawyers in China

A China trademark matter should start with the exact sign and the goods or services concerned, not a brand name in the abstract. Counsel should compare application and registration status, applicant and owner identity, priority and filing history, actual use, licences and assignments, cited rights, alleged bad faith, and the challenged market conduct. Registration, opposition or review, invalidation, non-use cancellation, administrative enforcement, customs, platform action, civil claims, and unfair-competition remedies solve different problems.

Questions that change the route

What rights and deadlines exist now?

Collect official register extracts and files for each relevant mark, class and subclass; confirm applicant or owner, designated goods or services, territorial extension, priority, status, refusals, oppositions, reviews, invalidations, cancellations, renewals, assignments, licences, and service dates.

How are the signs and market contexts related?

Compare appearance, sound, meaning, translation and transliteration together with goods, services, channels, consumers, price, geography, timing, reputation, coexistence, actual confusion, and whether another copyright, name, design, domain, contract, or unfair-competition interest is involved.

What use and remedy can be proved?

Preserve dated packaging, listings, advertisements, invoices, contracts, customs and platform records, sales and geographic reach, licence quality controls, investigations, takedowns, warnings, and evidence supporting injunction, damages, destruction, correction, or negotiated coexistence.

Evidence to organize first

• Official trademark register and prosecution file for every relevant application or registration, with deadline and ownership chain
• Dated specimens of use, packaging, labels, catalogues, webpages, platform records, advertisements, invoices, distribution and licence records, and recognition evidence
• Side-by-side sign and goods/services comparison, investigation and preservation record, accused sales and profit evidence, notices, responses, customs or platform material, and remedy plan

Official orientation sources: Trademark Law (2019 revision) · Trademark Law Implementation Regulation. Source check: 8 October 2026.