What 驰名商标 means
Well-known status is not a general honorary title. It is recognized when needed in a particular administrative or judicial matter and can support broader protection against conflicting marks.
Companies should not build marketing around “well-known trademark” status. PRC law restricts use of the designation in advertising and commercial promotion.
Where you see the term
Translation note
驰名商标 is “well-known trademark”. It is a case-specific legal protection concept, not a permanent award or certification.
Primary legal basis
Example
A famous foreign mark faces a copycat filing in a different but related category. The owner may seek well-known-mark protection if the statutory conditions are met in that case.
Primary authorities.
18 Sep 2026