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INTELLECTUAL PROPERTY · CHINESE LEGAL GLOSSARY REVIEWED SEP 2026
驰名商标

Well-known trademark

A trademark recognized as well known for the purpose of resolving a specific protection issue under statutory criteria.

CHINESE驰名商标
PINYINchiming shangbiao
PREFERRED ENGLISHWell-known trademark
AREAIntellectual property
WHAT 驰名商标 MEANS

What 驰名商标 means

Well-known status is not a general honorary title. It is recognized when needed in a particular administrative or judicial matter and can support broader protection against conflicting marks.

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Why the role matters

Companies should not build marketing around “well-known trademark” status. PRC law restricts use of the designation in advertising and commercial promotion.

CONTEXT

Where you see the term

ContextWhat it means there
Trademark opposition / invalidationWell-known status may be raised to block conflicting marks.
Infringement disputesRecognition may be considered when necessary.
Marketing complianceUse of the label in advertising is restricted.
TRANSLATION NOTE
文/A

Translation note

驰名商标 is “well-known trademark”. It is a case-specific legal protection concept, not a permanent award or certification.

AUTHORITY

Primary legal basis

PRIMARY AUTHORITY

PRC Trademark Law, Arts. 13–14

The law sets protection and recognition principles and restricts promotional use of the designation.

The law sets protection and recognition principles and restricts promotional use of the designation.

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ILLUSTRATIVE EXAMPLE

Example

A famous foreign mark faces a copycat filing in a different but related category. The owner may seek well-known-mark protection if the statutory conditions are met in that case.

SOURCES AND REVIEW

Primary authorities.

Last source check
18 Sep 2026
MAINTAINED BYChina Legal Portal Editorial
LAST REVIEWED
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