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Structural compliance questions
- Is there a properly licensed medical institution behind the service, with approved internet hospital credentials where required?
- Which diagnoses and prescriptions are allowed online vs must be offline-first?
- Who is the prescribing physician, and how is identity/credential verification logged?
- Where do medical records live, and who is the PIPL personal-information handler?
Advertising & claims
Disease-treatment claims, guarantee language, and before/after creatives attract market-regulation scrutiny. Drug and device promotion still sits under specialised advertising rules—even inside an app webview. See pharma advertising and device advertising. Influencer/KOL scripts need the same medical-legal review as TV copy.
Online prescribing & fulfilment
Prescription validity, repeat prescriptions, controlled categories, and pharmacy fulfilment partners are operational red lines. Contracts with platform pharmacies should allocate liability for forged prescriptions, cross-province fulfilment, and ADR follow-up.
Data, AI triage & SaMD creep
Symptom checkers that output diagnostic labels may drift into SaMD territory. Health data used for marketing lookalikes engages sensitive personal information rules—see PIPL and clinical/health data.
Platform vs medical institution allocation
Marketplace models try to push medical liability to “settled doctors.” Patients and regulators still ask who organised the service. Publish clear patient terms, emergency escalation paths, and complaint handling that matches offline hospital standards.
Enforcement & commercial fallout
- Advertising takedowns and fines for false/exaggerated efficacy.
- App store or traffic-platform restrictions.
- Drug supply chain partners terminating for compliance optics.
- Civil claims after online mis-prescription narratives.
Related
Anti-corruption (HCP online engagement) · Hub
FAQ · 高频检索问题
Chinese long-tail intents mapped to this guide (orientation only).
互联网医院能否直接做药品广告？
线上开方出了医疗损害谁负责？
数字疗法 App 算不算医疗器械？
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