A Chinese label is a compliance artifact — translating the US box poorly is how SAMR and platform takedowns start.
General product labelling expectations include Chinese product name, producer/importer particulars, specs and warnings as rules require. Food, cosmetics and medical devices add sector label codes. E-commerce listings are treated as commercial communications too. This wiki is general labelling. Food labelling and cosmetics compliance are sector related pages. Advertising law covers absolute terms and endorsements. CBEC vs general trade can change what must appear.
4 questions before you choose the route.
This page identifies the right question and evidence. It does not determine the legal outcome on a reader’s facts.
General trade or CBEC?
Channel.
ChannelSector overlay (food/cosmetics/device)?
Sector.
SectorImporter/producer fields correct?
Particulars.
WhoClaims that are ads?
Advertising related pages.
AdsWorking rule: Map the regulated role before marketing or launch in China.
The signal ledger.
These facts move the question beyond a label and into a product, money-flow and control analysis.
Bring a compact evidence docket—not a pitch deck.
Give a compliance team or counsel the operating facts that reveal the perimeter.
Questions people ask before they build.
Short answers for orientation. The right result can change with the service model and current rules.
Is a sticker over English enough?
Sometimes used, but content and durability still must meet rules. Sector products are stricter.
Where is food labelling?
Open /food-labelling-in-china.
Primary authorities
Reviewed sources support orientation, not a fact-specific assessment.