4 questions before you choose the route.
This page identifies the right question and evidence. It does not determine the legal outcome on a reader’s facts.
General trade or CBEC?
Channel.
ChannelSector overlay (food/cosmetics/device)?
Sector.
SectorImporter/producer fields correct?
Particulars.
WhoClaims that are ads?
Resolve the claims that are ads question separately before choosing the route.
AdsWorking rule: General product labelling expectations include Chinese product name, producer/importer particulars, specs and warnings as rules require.
The signal ledger.
These facts move the question beyond a label and into a product, money-flow and control analysis.
Bring a compact evidence docket—not a pitch deck.
Give a compliance team or counsel the operating facts that reveal the perimeter.
Questions people ask before they build.
Short answers for orientation. The right result can change with the service model and current rules.
Is a sticker over English enough?
Sometimes used, but content and durability still must meet rules. Sector products are stricter.
Where is food labelling?
Use the linked specialist resource when Product Labelling in China turns on detailed evidence, procedure or risk assessment.
Primary authorities
Reviewed sources support orientation, not a fact-specific assessment.