Direct answer

Food labels are a food-safety compliance file — creative marketing on nutrition claims is a short path to SAMR trouble.

Prepackaged food labelling is governed by food-safety law and GB labelling standards covering names, ingredients, dates, origin and restricted claims. Importers carry duties for overseas food. CBEC pathways may alter some practicalities but not ‘anything goes’. This wiki is food labelling. General product labelling is the broader related pages. Cosmetics and devices are other sector stacks. Advertising Law still hits health claims in ads.

The classification screen

4 questions before you choose the route.

This page identifies the right question and evidence. It does not determine the legal outcome on a reader’s facts.

01

Prepackaged food in scope?

Category.

Cat
02

GB label version current?

Standard.

GB
03

Importer particulars correct?

Who.

Who
04

CBEC vs general trade?

Channel.

Channel

Working rule: Map the regulated role before marketing or launch in China.

What changes the answer

The signal ledger.

These facts move the question beyond a label and into a product, money-flow and control analysis.

Signal
Ask the operating question
Why it changes the route
Health miracle claims
Ads + food rules.
Stop.
English-only specialty import
Label risk.
Fix.
Ignore date format rules
Common finding.
Check GB.
Prepare before you escalate

Bring a compact evidence docket—not a pitch deck.

Give a compliance team or counsel the operating facts that reveal the perimeter.

01Chinese label artworkContent.
02Formula/ingredient listMatch.
03Import/CIQ recordsHistory.
Common confusions

Questions people ask before they build.

Short answers for orientation. The right result can change with the service model and current rules.

Do restaurant menus need GB labels?

Different rules than prepackaged retail food. This page is prepackaged focus.

Where is general labelling?

Open /product-labelling-in-china.

Primary authorities

Reviewed sources support orientation, not a fact-specific assessment.