Brand · 02
Trademarks
A trademark in China is a filing. Marketing use abroad does not hold the class.
First job Get a China trademark plan on the calendar before marketing or OEM starts.
Start here
Key considerations
- Which marks and classes?
- Is a China application already on file?
- Is an opposition clock already running?
Decision map
Keep the question bounded.
- Map the marksWord, device, and the goods/services.
- File with a named ownerOwnership sits on the previous route.
- Watch the gazetteClocks live on the opposition route.
Curated resources
Open the asset that matches this job.
01
core guide
02China IP launch-to-enforcement control room
National trademarks, patents, secrets and enforcement-route map.
deep guide
03Trademark protection for foreign brands in China
Registration as the brand file, not a marketing slogan.
deep guide
China trademark first-to-file
Why filing order in China often beats overseas use.
Helpful to prepare
Facts that make the next conversation clearer.
These items are orientation aids, not a legal requirement list.
- Marks and intended classes
- Existing China filings, if any
- Launch or OEM date
Local context
Add the city when the enforcement forum changes.
AIC/SAMR and court practice can differ after the national IP route is identified.
Open city and province guidesCounsel hand-off
Need IP counsel?
This hub organises filing, secrets and enforcement routes. It does not register rights, stop a squatter or bind CNIPA on your facts.
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