Regulator
State Administration for Market Regulation
国家市场监督管理总局
The national market regulator for company registration, competition/antitrust, advertising, product quality, food, and many consumer-facing market rules.
What it is
The national market regulator for company registration, competition/antitrust, advertising, product quality, food, and many consumer-facing market rules.
What it does
Registers market entities, enforces Anti-Monopoly Law and advertising/product rules, and publishes merger-control and unfair-competition guidance.
When it matters
Company formation, SAMR merger filings, advertising claims, product quality, and unfair-competition investigations.
Related legal topics
Related cities
Sources
Primary sources. Last source check: 2026-09-15.
- State Administration for Market Regulation — official resource
Reference information only — not legal advice. Confirm current rules on the official site before relying on a filing path.