Industry Centre · E-commerce
E-commerce & Cross-Border Online Legal Hub
For platforms, brands, and cross-border sellers: China e-commerce rules, consumer protection, IP, data, customs, and overseas marketplace compliance—with paths to counsel.
- Sell in China
- Sell from China
- Protect brand & data
Start here
Platform IP takedown playbook
Brand registries, notice-and-takedown, evidence, escalation beyond platforms.
Open →New · FlagshipCBEC customs orientation
Bonded/direct vs general trade vs export marketplaces; launch checklist.
Open → ChinaE-commerce law basics
Key regulations for online business touching China.
Open → OutboundGoing global playbook
For Chinese sellers expanding to overseas marketplaces.
Open → EUEU e-com compliance (NL lens)
Cross-border online selling for Chinese sellers into the EU.
Open → ESGESG & forced labour
When product compliance and supply claims meet marketplace rules.
Open →1. Selling into / on China platforms
2. Chinese sellers going overseas
US corridor
Orientation for Chinese parties in the US market.
Open → US customsUS import/export
Tariffs, valuation, and compliance themes.
Open → TrackerTrade measures tracker
Sanctions, controls, and tariff watch list.
Open → EUGermany corridor
EU industrial/consumer gateway themes.
Open → ASEANVietnam corridor
When fulfilment or manufacturing shifts.
Open →3. Brand, IP & consumers
4. Data, ads & platforms
PIPL business guide
Customer data, tracking, and marketing stacks.
Open → TransfersCross-border data roadmap
When global CRM/marketing clouds touch China PI.
Open → TrackerPrivacy tracker
SDK and app compliance watch list.
Open → AIAI centre
Recommendation algorithms and generative shopping tools.
Open →5. Disputes & payment risk
Recommended lawyer entry points
Counsel, specialties & how to engage
E-commerce matters usually span IP, platforms, contracts, trade/CBEC, and increasingly data/privacy and AI content rules.
Practice directories
Primary specialty tags for Technology & AI and Data Privacy are expanding. Use the directories below for active listings today, and request a shortlist for multi-practice matters.
Employment contract checklist (PDF) · WFOE setup checklist (PDF) if you are building a China entity for marketplace operations.
Key questions
Should I hire IP or e-commerce counsel first?
Brand clearance and enforcement often start with IP; platform rules, consumer claims, and seller contracts need e-commerce/contracts counsel. Complex CBEC also needs trade.
Do you have privacy lawyers tagged yet?
The privacy practice tree is live and growing. Related IP and contracts counsel often handle PIPL-adjacent work—or request a consultation for a shortlist.
Related insights
General information only—not legal advice. Platform rules and customs regimes change frequently. Last reviewed: August 2026 · China Legal Portal Editorial