Wen Lei

Incident Response & Intellectual Property Dispute Counsel

Wen Lei advises brand owners, technology companies, and trading enterprises on intellectual property disputes and urgent online incidents from Beijing Jingshi Law Firm in Beijing's Haidian District.

Her practice sits at the intersection of intellectual property protection and rapid-response problem solving. She handles trademark conflicts, copyright disputes, network infringement, product liability claims, and counterfeiting matters for clients whose brands are bought, sold, and copied both in China and across borders. When a trademark is hijacked, a product copy floods an e-commerce platform overnight, or a security incident threatens a client's reputation and revenue, Wen Lei is the lawyer clients call first.

Professional Background

Wen Lei holds a master's degree from China University of Political Science and Law and has accumulated more than ten years of professional experience in intellectual property law. Her work has spanned international trade, foreign-related contracts, and the protection of foreign brand owners entering or operating in the Chinese market. Over the course of her career she has handled thousands of infringement and contract matters, helping clients preserve or recover losses measured in the tens of millions of yuan.

She is known for practical command of the areas that matter most to brand owners: trademark enforcement, copyright disputes, online infringement, product liability, and anti-counterfeiting campaigns. Her background in foreign-related contract work gives her a steady understanding of how cross-border commercial relationships interact with China's IP enforcement system, and her caseload has given her unusually deep exposure to the day-to-day realities of how infringement actually happens — in marketplaces, on platforms, and through increasingly organized counterfeiting networks.

Practice Area: Intellectual Property Dispute Response

Trademark and copyright protection form the core of Wen Lei's practice. On the trademark side, she advises on registration strategy, opposition and invalidation proceedings, licensing structures, and infringement litigation, with particular attention to the protection of well-known foreign brands against bad-faith registrations and look-alike products. On the copyright side, her work covers software, design, publications, and digital content, where she helps rights holders respond to unauthorized copying, distribution, and commercial use.

A growing share of her practice concerns online infringement: counterfeit listings on e-commerce platforms, unauthorized use of brand imagery and content on social media, domain name squatting, and the misuse of well-known marks in digital advertising. She also handles product liability matters, where a single defective or mislabeled product can trigger claims, regulatory attention, and reputational damage that require coordinated legal response. Across all of these matters, her objective is the same: stop the infringement, preserve the evidence, and recover or protect the client's value.

• Trademark enforcement, opposition, and invalidation proceedings
• Copyright disputes covering software, design, publications, and digital content
• Anti-counterfeiting campaigns and online sales-channel cleanup
• Product liability defense and product-safety response support

Incident Response & Crisis Handling

In an age when reputation and revenue can be damaged overnight by a single online incident — a data breach, a surge of counterfeit product listings, a hijacked brand account, or a product-safety controversy spreading through social media — companies need counsel who can move quickly and think clearly under pressure. Wen Lei extends her network-dispute and brand-protection experience into this incident response space, helping clients contain damage while the facts are still being established.

For network security and data-related incidents, she supports clients through the immediate response phase: coordinating with technical teams on containment, preserving evidence for potential regulatory review, assessing notification obligations, and managing communication with platforms, partners, and the authorities. For infringement surges, she works in parallel tracks — platform takedown requests, administrative complaints, and litigation preparation — so that the client's position is protected in every forum at once. She does not replace the technical specialists who investigate a breach; she ensures that the legal response, evidence chain, and regulatory posture are handled by someone who has seen how these matters unfold.

"In an incident, the first hours decide the outcome. Speed preserves evidence, protects reputation, and keeps the client in control of the story."

Approach to Practice

Wen Lei approaches every engagement — whether a slow-moving trademark dispute or a fast-moving online crisis — with the same disciplined methodology. She begins with triage: what happened, what is at risk, and what must be done in the first twenty-four to forty-eight hours. She then secures the evidentiary foundation before any enforcement step is taken, because a case that cannot be proven in court is a case that cannot be won at any stage.

• Twenty-four to forty-eight hour triage and risk assessment at the start of every incident
• Evidence preservation and notarization completed before any enforcement step
• Parallel-track response: platform takedown, administrative complaint, and litigation prepared together
• Regular status reporting with clear decision points, timelines, and cost visibility

She communicates in plain language and gives clients options, not lectures: for each course of action she sets out the prospects, the costs, the timing, and the risks, and she lets the client decide. This is especially valuable in crisis situations, where senior management rarely needs legal theory — they need to know what to say, what to sign, and what to do next.

Local Practice in Beijing

Wen Lei is based in Haidian District, the heart of Beijing's technology and innovation economy. Her office is close to Zhongguancun, China's best-known technology hub, and to the campus of Peking University — a neighborhood dense with the technology companies, startups, and research institutions whose intellectual property disputes she handles. Haidian is also where China's national intellectual property administration is headquartered, and Beijing's specialized intellectual property court hears the cases that define how trademark and copyright law is applied across the country.

Operating from Beijing gives her clients direct access to these institutions: filings, hearings, and enforcement steps can be pursued in person, and her familiarity with how the relevant offices actually process trademark and copyright matters — from administrative enforcement by market regulation authorities to litigation before the specialized courts — allows her to advise on what is genuinely achievable, not just what the law says in theory. She serves clients across Beijing and nationally, as well as foreign brand owners protecting their rights in the Chinese market, drawing on the resources of one of China's largest law firm networks.

She holds herself to the professional and ethical obligations required of lawyers practicing in China, and she treats every client's brand, data, and reputation as assets to be protected with the same care she would give her own. Whether the matter is a single counterfeit listing or a company-wide incident response, her standard is the same: act fast, act correctly, and keep the client informed at every step.