Direct answer

Seven-day returns folklore is not the whole statute — disclosure, fairness and fraud-style punitive theories matter too.

The Consumer Protection Law and related rules give consumers rights on quality, information, returns in defined online scenarios, and remedies including possible punitive damages for knowing fraud. Operators and platforms have duties. The live consumer-protection law guide stays Related long-form guide. this wiki is the atomic map entry. Product liability focuses on defect injury. Advertising law polices claims. 12315/SAMR dispute SOPs remain practical deep links.

The classification screen

4 questions before you choose the route.

This page identifies the right question and evidence. It does not determine the legal outcome on a reader’s facts.

01

B2C consumer or B2B buyer?

Scope.

Scope
02

Online return clock applicable?

Channel.

Return
03

Injury vs pure economic claim?

PL related pages.

Injury
04

Misleading ad angle?

Ads related pages.

Ads

Working rule: Map the regulated role before marketing or launch in China.

What changes the answer

The signal ledger.

These facts move the question beyond a label and into a product, money-flow and control analysis.

Signal
Ask the operating question
Why it changes the route
Clone live CPL guide
Twin.
Link /china-consumer-protection-law.
Treat all B2B as consumer
Wrong scope.
Check.
Ignore platform duties
Platform page.
Link.
Prepare before you escalate

Bring a compact evidence docket—not a pitch deck.

Give a compliance team or counsel the operating facts that reveal the perimeter.

01Transaction and chat recordsDeal.
02Product claims/screenshotsDisclosure.
03Complaint filings12315/court.
Common confusions

Questions people ask before they build.

Short answers for orientation. The right result can change with the service model and current rules.

Do foreigners have consumer rights?

Purchases as consumers in China generally sit under the same statute; procedure still matters.

Where is the deep CPL guide?

China consumer protection law.

Primary authorities

Reviewed sources support orientation, not a fact-specific assessment.